The impact of price frames on consumer decision making :
نویسندگان
چکیده
The impact of price frames on consumer decision making: Experimental evidence We analyse a stylized model of the world grain market characterized by a small oligopoly of traders with market power on both the supply and demand side. Crops are stochastic and exporting countries can impose export tariffs to protect domestic food prices. Our first result is that export tariffs are strategic complements and that for poor harvests equilibrium tariffs can explode (shedding some light on recent volatility in world food prices). We also show that the strategic interplay between governments of export countries and traders can give rise to a number of peculiar comparative statics. For example, it can be in the interest of traders to have poor harvests in one of the countries. Finally, we demonstrate that traders as well as consumers in import countries can benefit from cooperation between grain exporting countries. In diesem Paper analysieren wir ein stilisiertes Modell des weltweiten Getreidemarktes, auf dem ein Oligopol von Händlern sowohl auf der Angebotswie auf der Nachfrageseite über Marktmacht verfügt. Da Erntemengen stochastisch sind, können die exportierenden Länder Exportzölle festlegen, um die einheimischen Lebensmittelpreise abzusichern. Als erstes Resultat zeigt sich, dass Exportzölle strategisch komplementär sind, so dass etwa bei mageren Ernten Zölle explodieren können (dies sollte etwas Licht auf die derzeitige Volatilität bei den weltweiten Lebensmittelpreisen werfen). Weiterhin zeigt sich, dass das strategische Zusammenspiel zwischen Regierungen von Exportländern und Händlern zu einer Reihe eigentümlicher komparativ-statischer Effekte führen kann – so kann beispielsweise eine kleine Ernte in einem der Länder durchaus im Interesse der Händler sein. Schließlich zeigen wir, dass Händler wie Konsumenten in Importländern von der Kooperation zwischen getreideexportierenden Ländern profitieren können.
منابع مشابه
The impact of price frames on consumer decision making: Experimental evidence
We present a laboratory experiment on the impact of price framing on consumer decision making. Consumer subjects face a search market where two sellers offer a homogeneous good. We examine six different price frames with linear perunit pricing (that is displayed as such) serving as a benchmark. We find that all frames deviating from the benchmark have some negative impact on consumer decision m...
متن کاملReligion and Family Structure: Two Factors Affecting on Consumer Decision Making Styles in Iran
Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles. Design/methodology/approach- Literature reviews on consumer decision-making, religion and family struc...
متن کاملProviding marketing strategies based on the model and indicators of international life style and type of consumer decision making-case study : Consumers of cosmetic products.
This study aimed to provide marketing strategies based on the model and indicators of international life style and types of purchase decision making. Methodology of the research is descriptive-survey and it targeted to be applied research. Data were collected by both primary and secondary styles. Considering krejcie and Morgan’s table, statistical sample included 384 questionnaires for unlimite...
متن کاملInvestigating the Competition Status and the Impact of Market Power on Electricity Price: Case of Iran's Wholesale Electricity Market
Policy makers need to be acquainted with market competition statue. it would ease the decision making and restructuring of market. The aim of this study is to measure the competition of the wholesale electricity market and then investigate the impact of market power on wholesale electricity price during 2013 to 2017. The Result shows that market share of P.U.s in the wholesale electricity marke...
متن کاملInvestigating the Competition Status and the Impact of Market Power on Electricity Price: Case of Iran's Wholesale Electricity Market
Policy makers need to be acquainted with market competition statue. it would ease the decision making and restructuring of market. The aim of this study is to measure the competition of the wholesale electricity market and then investigate the impact of market power on wholesale electricity price during 2013 to 2017. The Result shows that market share of P.U.s in the wholesale electricity marke...
متن کاملJoint optimization of pricing and capacity allocation for two competitive airlines under demand uncertainty
Nowadays, airline industries should overcome different barriers regarding the fierce competition and changing consumer behavior. Thus, they attempt to focus on joint decision making which enables them to set pricing and capacity allocation to maximize their profits. In this research, we develop a model to optimize pricing and capacity allocation in a duopoly of single-flight leg for two competi...
متن کامل